new thinking is required we cover the entire world in this issue. You will be taken to hungary, Taiwan, australia, Finland, china, the us and many other countries. well, this is grundfos. global and present at several different levels. The world of grundfos is multifarious. grundfos covers numerous companies and many individuals. The world is not getting any smaller. In future, as is clearly indicated in our Innovation Intent, there will be a growing pressure on nature’s resources, people will make greater demands on their standard of living, and more people will be living on this planet. we have to think along new lines in order to make the available resources last. This also goes for the amount of energy we need to use to maintain and preferably improve our quality of life. only few people know that 10 per cent of the world’s electricity consumption is used for pumps. Just think how much energy, money and co2 we would be able to save if we put our minds to it. In the near future, we will make an effort to tell the world around us that great savings can be made if we put our minds to it and, for example, purchase the most energy-efficient pumps. By the way, such pumps are grundfos pumps. This also goes for standard motors which are widely used in industry. here too, great savings could be made if investments were made in the most efficient and intelligent motors and frequency converters. we call this technology label grundfos blueflux, and you can read more about it in this magazine. You will also be taken to hungary where grundfos’ competences and products help clean up after a massive environmental disaster. and, of course, you can read about the inauguration of the first employee-financed water supply system, our water2Life project in Kenya. There is plenty to get stuck into. 2010 appears to be a good year for us, and I would like to take the opportunity to wish everybody, who celebrates these traditions, a Merry christmas and a happy new Year. ConTenTs 34 The French daughter has grown up Hungary Yours sincerely, carsten Bjerg ceo & group president 14 The day the tidal wave came
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