Water2Life inspires people to make a difference One member of staff at the production company Gmx in mexico took the message – to put himself in the place of the kenyans – quite literally. Operation manager mauricio moran turned off the company’s entire water supply completely for 90 minutes, and as well as making people focus on water shortage he managed to create near chaos! This is by no means the first time that mauricio moran and his mexican colleagues have set a good example to others. in august 2012, he and his colleagues found out that the pupils at a local school in a vulnerable area in the town of apodaca could not afford to cele- brate mexico’s official children’s day. as a result, the employees decided to arrange a party for the children at the school. “The water2Life programme has helped us to focus more on people who have less. it is always great when you can help others, and supporting local communities, especially concerning education, which is one of the core values of Grundfos,” says mauricio moran, Operations manager in Bombas Grundfos de mexico s.a. de c.V. now mauricio moran and his colleagues have teamed up with the local authorities in the area and are hoping to be able to help other schools in a similar way. Mauricio Moran, Operations Manager, Bombas Grundfos de Mexico S.A. de C.V. Global water awareness as well as collecting money for water systems for the poorest people in the world, water2Life marks un world water day every year. On 22 march 2012, water2Life worked in cooperation with local ambassadors for the employee programme to arrange a campaign entitled “put Yourself in their place”. This campaign challenged Grundfos employees to put themselves in the place of the kenyans. every tap was marked with a sign saying ‘imagine a day without water’ to make Grundfos employees all over the world consider their daily water consumption. campaign was translated into 26 different languages. “un world water day is a good oppor- a video was also produced showing a member of Grundfos staff spending a day without water in all kinds of everyday situations. The video was sent out by e-mail and has been seen by more than 2500 people on YouTube. The day was marked by almost 60 companies, and the tunity to stress the importance of the water issue. To communicate that we as a company take the global water challenges seriously, and we want to do something about it,” says carsten Bjerg, Group president at Grundfos. 26 / ceO waTer mandaTe 2012 ceO waTer mandaTe 2012 / 27
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