Journal 12 MAGNA3 is assembled at the Grundfos factory in Wahlstedt in Germany. so that it only runs when there is a need for hot water, leading to significant energy savings. Maintains and expands the lead The German market was the first one to be introduced to this in novative solution. Due to fierce competition with very strong players and dif ferentiated customers, this is one of the toughest markets in the world. Since then, the pump has been put to work in a number of other European countries. "This is a unique product that gives our sales force an optimum star ting point for maintaining and expanding our position as the leader within circulator pumps. It allows us to distance ourselves from our competitors", says Group Executive Vice President for Group Sales & Service, Søren Ø. Sørensen. He emphasises that it is vital for Grundfos to not become content with what we have already achieved but to demand more of ourselves. "That's why the M AGNA3 campaign is so aptly titled: Demand More. However, Grundfos isn't the only one who has to demand more of itself –the phrase also applies to our customers, who should demand more of Grundfos," he explains. He continues: "Grundfos is known for setting the bar high, and once again, we have set the standard for this type of product. We know that this is something our customers appreciate." another step forward This pump is the first one to have been developed within Grundfos' newest design and technology line. Thus, it also helps to set the course for the company and the development of future products. "With M AGNA3, we have created a unique platform from which we can continue our journey. In the future, we will develop even smar ter and greener products which will take us to the nex t level. We must utilise the momentum that has been created with the development of our new products and continue our technological advance", says Peter Røpke. “GruNDFoS IS KNoWN For SETTING ThE BAr hIGh, AND oNCE AGAIN, WE hAvE SET ThE STANDArD For ThIS TyPE oF ProDuCT. WE KNoW ThAT ThIS IS SoMEThING our CuSToMErS APPrECIATE.” Søren ø. SørenSen, group execuTive vice preSidenT 19
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